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Taking Notes
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"Through our thoughtfully curated, marketplace, Pollyandotherstories supports creative businesses and talented artisans across Pakistan to sell unique products based on local culture, aesthetic and crafts."

Pakistani Handmade Gifts Online Store 

  • Instagram
  • Facebook
  • LinkedIn

A sum-up of what has been done:

  • Creativeworldnet team worked on the development and implementation of a new online marketing strategy for Pollyandotherstories to increase brand awareness and sales by 25% within one year for Pakistani online shop. The goal was reached successfully.

  • Worked on Social Media Content Strategies (Facebook and Instagram) to increase leads and sales.

  • Developed and managed digital pay-per-click advertising programs, measured key metrics by Google Analytics tool, made decisions on campaigns' success and provided monthly reports to the client.

  • Evaluated and monitored social media campaigns paid campaigns (Faceboook, Instagram)

  • Implemented SEO strategies (keyword research, content, On-Page SEO, link building and SEO outsourcing).


CREATIVEWORLDNET for POLLYANDOTHERSTORIES

Digital Marketing Boost Timeline

November 2022 - December 2022
(Organic+Paid Social Media Advertising)

September 2022 - October 2022
(SEM)

August 2022
(Video Marketing)

July 2022
(E-mail marketing)

May 2022 - June 2022

(Google Analytics)

March 2022 - April 2022
(Affiliate Marketing)

January 2022 - February 2022
(Marketing Strategies)

Lack of social media presence negatively influences website traffic and conversions. Our goal for Pollyandotherstories was to build brand awareness and to get more visitors to the website by means of creating new organic social media content on Facebook and Instagram. In addition to that, paid social media campaign provided us with new leads and growth in sales accordingly. 

Online search engine visibility of a new brand is usually a painpoint for most the young businesses. Creativeworldnet used SEM (Search Engine Marketing) to ensure that Pollyandotherstories products and services are becoming visible in search engines. Appropriate key words strategy allowed us to optimise web search and reach new customers.

Using video marketing helps to promote a brand, product, service and message. We have educated our target audience effectively and helped to increase enggament on social and digital channels such as Youtube, Instagram, Facebook, TikTok.

Email marketing is the cheapest and at the same time the most effective way to lead, nurture and drive sales from potential customers as well as existing ones. Therefore we have created a customised

e-mail marketing strategy and automised the processes, triggered by the actions of subscribers. New newsletter strategy was implemented to promote products, create individual touch and educate about the Pollyandotherstories brand.

Pollyandotherstories didn't have an optimised Google Analytics account. Creating new goals in Google Analytics allowed us to measure KPIs properly and gauge progress of new campaigns to make better decisions and achieve key business objectives. 

With the help of Affiliate marketing we effectively marketed a product with a low budget, low effort and time, and at a well-contained risk level while guaranteeing a high return on your investment, increase in brand awareness, and business growth. Cooperation with art influencers allowed us to get new leads and increase sales.

As a young brand, Pollyandotherstories didn't have any digital marketing strategies, therefore we were asked to create customized strategical planning aligned with new trends. We have created an appropriate buyer persona, made competitors overview and performed all required types of market analysis.

"Creativeworldnet has built and developed our social media platforms to ensure our brand's profile is up-to-date and generates the best possible engagement and reach. We were looking for efficient marketing strategies to lift our young business and we have found them with this creative agency."
Amneh Shaikh-Farooqui
CEO of Pollyandotherstories
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